Here’s an in‑depth look at Burger King’s latest major menu change, including detailed FAQs — drawing from the most current information.
On July 9, 2025, Burger King unveiled the BBQ Brisket Whopper, a smoky, slow-cooked brisket‑topped twist on its iconic flame‑grilled beef burger. Starting July 15, it debuted nationwide in two sizes: the standard Whopper at $7.99 and the Whopper Jr. at $4.79, at participating U.S. locations.
🍔 What’s New: A Major Menu Overhaul
BBQ Brisket Whopper & the Launch of “Whopper By You”
This launch also introduced “Whopper By You”, a new customer‑crowdsourcing initiative. Fans are now invited to submit their creations via BK.com/WBY, with the potential for their idea to become an official menu item. The BBQ Brisket Whopper is the first product of this guest‑driven platform.
New Iced Coffee Cold Foam Options
Burger King has also rolled out four new Iced Coffee Cold Foam varieties: Vanilla, Mocha, Plain, and Black. These join the existing iced coffee lineup, with the Plain variety available only at select locations as part of ongoing beverage expansion.
🧠 Why This Matters
- This marks a shift toward customer‑inspired innovation: the chain is elevating guest engagement through crowdsourced menu development.
- The brisket Whopper adds premium flavor and texture to a core favorite.
- The iced coffees strengthen BK’s beverage portfolio in competition with McDonald’s McCafé and other fast‑casual cafés.
📋 Full Menu Change Summary
| Feature | Details |
|---|---|
| BBQ Brisket Whopper | Flame-grilled beef patty with slow-cooked BBQ brisket, crispy onions, American cheese, BBQ sauce, and standard Whopper toppings. |
| Sizes & Pricing | Whopper: $7.99; Whopper Jr: $4.79 (available U.S.-wide starting July 15). |
| Whopper By You Platform | Allows fans to submit burger concepts; official launch on July 15. |
| Iced Coffee Cold Foam | Four flavors: Vanilla, Mocha, Plain (limited), Black. |
🔥 Related Recent Menu Moves
While not part of this announcement, Burger King has also been busy:
- Frozen Cotton Candy Cloud returned July 14, 2025: a cotton candy + blue raspberry frozen drink topped with cold foam “cloud.” It reemerged by popular demand and matches the broader menu refresh strategy.
- “How to Train Your Dragon” themed menu, introduced May 27: included Dragon Flame‑Grilled Whopper (marbled red‑orange bun with spicy toppings), Fiery Dragon Mozzarella Fries, Soaring Strawberry Lemonade, and Viking’s Chocolate Sundae. This limited-time event wrapped up in mid‑July.
❓ Frequently Asked Questions
1. When did these changes go live?
- New cold foam iced coffee varieties released soon after (reported “today,” July 26) in select cities.
2. Will the BBQ Brisket Whopper stick around permanently?
Probably not. As the first guest‑sourced offering, it’s expected to be a limited-time offering, with future burger designs added based on customer ideas and popularity—similar to prior contests like the Million Dollar Whopper.
3. How do I submit a Whopper idea?
Visit BK.com/WBY beginning July 15 to submit your burger concept. Selected ideas may be featured in future promotions, and fans will have ongoing influence on what hits the menu.
4. Where can I find the new iced coffees?
The new Cold Foam Iced Coffees (Vanilla, Mocha, Plain, Black) are rolling out immediately, though availability may vary by market. The “Plain” variant is restricted to select test locations.
5. Are prices consistent across regions?
Pricing may vary slightly by location, but the standard $7.99 and $4.79 prices cited apply broadly in the U.S. as introductory suggested pricing.
6. What’s the nutritional profile?
Nutritional details haven’t been officially published yet. While premium ingredients like brisket and crispy onions enhance flavor, they also likely raise the burger’s calorie and sodium counts. Check BK’s website or in-store signage for full nutrition once available.
7. Does the Whopper By You platform reward submissions?
The launch campaign focuses on spotlighting popular guest ideas rather than monetary prizes (unlike the Million Dollar Whopper contest in 2024). Future incentives or contests may be introduced based on fan participation.
8. What’s next on the menu radar?
Burger King is renovating hundreds of restaurants under its “Reclaim the Flame” strategy. That includes menu innovation, added value deals (e.g. $5 Your Way Meal), and updates to restaurant technology and décor. More new food and drink items are likely to be established through this modernization push.
✅ What This Means for You
- If you love bold flavors and burger innovation, the BBQ Brisket Whopper is worth trying before it vanishes.
- Want to shape fast food? Submit your Whopper idea via Whopper By You—you might see your creation in stores next.
- Coffee fans will enjoy the new cold foam iced options as refreshing alternatives with extra creaminess.
Burger King’s latest moves reflect a broader industry trend toward interactive marketing and consumer-driven menu design. Expect more new flavor experiments—and a growing voice for customers in shaping what BK serves next.